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Performance marketing
CPA Marketing — the modern affiliate's playbook
Cost-per-action campaigns can pay $1 to $200+ per conversion. Here's how to build a profitable funnel from scratch.
$1.84
Avg EPC
Sweepstakes
Top vertical
+38%
YoY growth
$220
Top payout
The 4-step CPA funnel
01
Pick a hot vertical
Sweepstakes, mobile installs and finance routinely deliver the highest EPCs.
02
Build a pre-lander
A 1-screen pre-sell that warms cold traffic and filters out non-converters.
03
Drive cheap traffic
TikTok organic, push notifications and native are top sources for affordable scale.
04
Optimize EPC
A/B test offers weekly; rotate into higher-paying isos and devices.
In-Article Ad
Top CPA networks
| Network | Payouts | Top verticals |
|---|---|---|
| MaxBounty | Net-15 | Finance · Health · Sweepstakes |
| CPAGrip | Net-7 / Weekly | Content lockers · Mobile |
| AdWork Media | Net-30 | Surveys · Downloads |
| OGAds | Daily | Mobile · Gaming |