New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality […]

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