How AudienceMix Is Mixing Up The Data Sales Business

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […]

The post How AudienceMix Is Mixing Up The Data Sales Business appeared first on AdExchanger.