From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025

Competition between DSPs and SSPs was extra spicy this year. The Trade Desk’s aggressive posture against SSPs – which it branded as “resellers” contributing little to the programmatic supply chain – sparked countless hot takes on ad industry social media channels and in AdExchanger columns. Thought leaders also had plenty to say about increased competition […]

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