Marketing
Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads....
Media Intelligence Startup Guideline.ai Aims To Take The Guesswork Out Of Media Planning
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams...
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the...
CTV Is Less Transparent Than YouTube. That Should Alarm Everyone
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is...
Is Enshittification Really Such A Bad Thing?; The Android Beta Reveal
More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased...
Comic: Frenemies-giving
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Frenemies-giving...
Here’s How Manscaped Groomed Its Brand For Long-Term Growth
When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was...
Making Your Brand Matter To The Models
AI search is a very different animal from traditional search. You can’t buy your way to the top of...
Daily Mail Launches A Social Media Agency; AI Eats The Food Blogs’ Lunch
The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving...
How AudienceMix Is Mixing Up The Data Sales Business
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom...
