Marketing
Call It A Comeback For Telco Ad Tech?
Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting...
AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It
AI has changed content creation overnight. What once required time, skill or a production budget can now be spun...
When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is...
WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last
Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for...
Netflix Plans To Acquire Warner Bros. For $83 Billion
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83...
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you...
The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers...
Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically
Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the...
Comic: Resold Actually
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually...
A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD...
