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Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted...
Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major...
Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak....
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago....
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to...
In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information...
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more...
Is it just me, or do third-quarter earnings always seem especially strange? The post What The TV Industry’s Q3...
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we...
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during...
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