Marketing
YouTube TV’s Skinny Bundle; From Substack To Adstack
Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV....
Turning The Comment Section Into A Gold Mine
These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize...
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items...
How To Tell If An AI Vendor Will Still Matter In Two Years
Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a...
The Price Isn’t Always Right; AI Companies Start Raising Standards
At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic –...
Programmatic Ads Are Coming To AI Chatbots
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers...
Cadent Acquires YouTube Advertising Company VuePlanner
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning...
Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026
Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search,...
Why The Economist Is An AI Outlier
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP...
Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing...
