Marketing
Wall Street Wants To Know What The Programmatic Drama Is About
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted...
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major...
Havas Says Let’s ‘Have Us’ WPP; GDPR You Kidding Me
Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak....
Contextual Targeting Was Never Truly Contextual – AI Is Finally Changing That
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago....
Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to...
A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic
In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information...
Winning In The Privacy Biz; Monopoly Money
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more...
What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends
Is it just me, or do third-quarter earnings always seem especially strange? The post What The TV Industry’s Q3...
Yearning For Earnings
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we...
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during...
