Marketing
From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’
InstaGrand Wizards? Looks like X isn’t the only social media platform with a Hitler problem. Instagram is also becoming...
Why CTV Startup Vibe Is Dropping Resellers In Favor Of “Certified Supply”
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post...
The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr....
Why Weakening CIPA Would Hand Big Tech A Free Pass On Data Abuse
Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion...
What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the...
Uproxx Takes Aim At CTV With The Launch Of A New TV Unit
With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step forward...
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product
Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas. The post...
The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix...
AI Search Tools Face Monetization Crunch; And So Does Kids Content
GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand...
It’s Game Over For Outdated Gamer Stereotypes
Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason,...
