Marketing
Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at...
It’s Getting A Bit Easier To Find Amazon Shoppers On Samsung TVs
Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the...
When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building
For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels...
Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get...
Why Cookware Brand Hexclad Produces All Of Its Own Content
The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef Gordon Ramsay joined as investor-ambassador in 2021....
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect...
Comic: Festival Of Flights
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Festival Of Flights appeared...
Disco Is So Back; Bippity Boppity Slop!
Traffic! At The Disco Tired: Google possibly divesting its Chrome browser. Wired: Google launching a new browser entirely. The...
Why The Amazon Native AquaSonic Landed A Walmart Deal – And Never Was A Social Brand
This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in...
Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. The post Pinterest...
