Marketing
The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for...
NBCUniversal Bets On Ads That React In Real Time
2026 is going to be a big year for NBCUniversal. Not only will it play host to the 2026...
The Trade Desk Lays Off Staff One Year After Its Last Major Reorg
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less...
A Co-Founder Of DraftKings Wants To Help Creators Monetize Content
Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube,...
AI That’s Generative, Not Generic
How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a...
Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Coca-Cola’s Secret Recipe Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and...
The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results,...
Fluency Raises $40 Million To Fuel AI For Digital Ad Campaign Automation
Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the...
CTV In 2026: Three Priorities Every Advertiser Must Get Right
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand...
APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model...
