Marketing
Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms
E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in...
TJX Wins Without An RMN; Unlearning To Crawl
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate. The...
AI Without Context Won’t Drive Commerce Outcomes
Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and...
Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)
Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition...
Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. ...
Trying To Make Kokai Happen; EU Readies GDPR Changes
The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry...
Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of...
Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix
Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm,...
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP. The post The Shifting Dollars Flowing...
Comic: Christmas Creep
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Christmas Creep appeared first on...
