Marketing
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during...
Comic: AI-TA?
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: AI-TA? appeared first on AdExchanger.
Isn’t It Gross; API, A Pain In …
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek...
Move Over, Princesses – Disney Is Going All In On Sports
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues. The...
The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic...
The Illusion Of Complexity: How CTV’s Power Brokers Keep Publishers In The Dark
Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that...
A Kick In The Back Over Kickbacks; The New Jolta Media
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation...
Google Rolls Out Chatbot Agents For Marketers
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new...
Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade
Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a...
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to...
