Marketing
From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025
Competition between DSPs and SSPs was extra spicy this year. The Trade Desk’s aggressive posture against SSPs – which...
Comic: Season’s Beatings
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Season’s Beatings appeared first...
Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers...
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to...
A Rundown Of (Pretty Much) Every Ad Tech Deal Of 2025
Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling...
The Pivot To Ecommerce Hits A Wall; Salesforce Walks Back Its Agentic AI Pitch
A brief heads-up that December 24 will be our last Daily News Roundup of 2025! We’ll return on January...
Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This...
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving....
H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond. The post H&R...
In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior...
