Marketing
New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
The people who know how best to market to college students are other college students – and that’s doubly true...
AI Mode, Activate; The Trade Desk Bends On Agency Incentives
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like...
Overcoming The AI ‘Confidence Gap’ Among US Marketers
There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they...
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists...
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served...
Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH). But it is not...
Nowhere To Go But Up; Rolling Out The (Code) Red Carpet
Homepage Hero? If you can’t beat ’em, join ’em. That’s Newsweek’s course of action to combat the dip in...
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a...
From Hype To Hyperscale In AI
Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning...
Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads....
