Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs by team.monetizepartner@gmail.com December 5, 2025 0 Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever...
The Incredibly High Stakes Of Black Friday by team.monetizepartner@gmail.com December 5, 2025 0 Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent...
Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically by team.monetizepartner@gmail.com December 5, 2025 0 Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at...
Comic: Resold Actually by team.monetizepartner@gmail.com December 5, 2025 0 Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold...
A Meta Success; From Paradise To Ad Placements by team.monetizepartner@gmail.com December 5, 2025 0 The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the...
New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive by team.monetizepartner@gmail.com December 4, 2025 0 We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t...
New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students by team.monetizepartner@gmail.com December 4, 2025 0 The people who know how best to market to college students are other college students – and that’s doubly...
AI Mode, Activate; The Trade Desk Bends On Agency Incentives by team.monetizepartner@gmail.com December 4, 2025 0 On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers...
Overcoming The AI ‘Confidence Gap’ Among US Marketers by team.monetizepartner@gmail.com December 3, 2025 0 There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say...
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams by team.monetizepartner@gmail.com December 3, 2025 0 Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam...
