Programmatic Ads Are Coming To AI Chatbots
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional...
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional...
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media...
Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword...
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s...
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is...
Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars...
AI has changed content creation overnight. What once required time, skill or a production budget can now be...
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta...
Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news...
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an...
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