Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and...

With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step...

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas. The...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media...

GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands...

Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one...

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade...