A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKings co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part of the media mix for many large brands, even as traditional media audiences diminished […]

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