A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a tool that stops any personal data from leaking into ad auctions. In short, it’s like an off switch for programmatic personalization. Huge deal, right? It begs […]

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