Why CTV Belongs At The Center Of Every Omnichannel Strategy

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for campaigns, delivering high-impact engagement on the biggest screen in the home, while using omnichannel […]

The post Why CTV Belongs At The Center Of Every Omnichannel Strategy appeared first on AdExchanger.