Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’

Coca-Cola’s Secret Recipe Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and global CMO, tells The Drum. The modern media system brings together retailers, shoppers, online content creators and ecommerce data into one interconnected ecosystem, according to Arroyo. That ecommerce data spans first-, second- and third-party data, geolocation, […]

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